Listen and follow
About C2Believe | Brand Strategy and OKR Consulting
C2Believe, founded in 2012, is a Taiwan-based consulting company specializing in Brand Strategy, OKR Consulting, and Marketing.
After years of working with Taiwan’s tech companies, I noticed their struggles to sustain sales long-term, with CEOs and VPs sharing similar concerns but unsure how to adapt.
In the early 2000s, I discovered the concept of “Brand,” a powerful ideology that built icons like Starbucks, Nike, and Apple. My mission became helping Taiwan companies use Brand Strategy to survive, sustain, and thrive.
Our Journey into Brand Strategy
The buzzword “Brand” entered Taiwan in the early 2000s, showcasing how companies like Starbucks employed brand strategy to attract and sustain loyal customers. But back then, “Brand” was not well explained, much less understood.
How can the “Starbucks” brand dominate for decades by simply selling coffee? It had to be more than just a logo, website, or product specifications.
Over 15+ years, we studied how brand strategy works and began helping Taiwan companies use it to grow their businesses.
Brand Is More Than Aesthetics
Many still think “brand” is only about logos, colors, or websites. It’s not.
Brand is the personal connection with your customers that builds up over time. Establishing those connections involves culture and human behavior — concepts often difficult to grasp.
That’s why brand strategy must be built from the inside-out. It starts with the company’s mission, flows through the organization, and creates a culture that customers can trust.
Why We Combine Brand Strategy with OKR Consulting
Working with more than 30 tech companies in Taiwan, I saw CEOs acknowledge conflict and dissatisfaction in their organizations. While they focused on products and survival, they overlooked Mission, Brand, and Culture — the foundations of alignment.
To solve this, we connected brand strategy with OKR consulting.
Traditional management tools (MBO, KPIs, SOPs) lacked the depth to drive organizations smoothly. OKR (Objectives and Key Results), however, provided the structure to align mission, strategy, and daily execution. OKRs became the perfect framework for embedding brand values and ensuring company-wide alignment.
Case Study: OKR Consulting in Action
In 2022, we worked with a 12-year technology company struggling after COVID. Through our OKR consulting services, we aligned leadership, managers, and employees around a clear mission.
We boosted their brand authority, improved website messaging, and streamlined digital marketing with Big Data, social media, and email campaigns.
Website visitors doubled in 6 months
Sales increased 18% for standard products
The company is now on track for an IPO in 2027
“The main value we gained from the OKR course came from the ideas and adjustments you helped us brainstorm and refine.”
– AH, Sales Manager, Taiwan Technology Company
Conclusion: Foundational Aspects of Business
Running a company is tough. Many leaders push forward through sheer effort, achieving growth but accepting internal dysfunction.
We help companies overcome this by focusing on the Foundational Aspects of Business:
Brand Strategy
Company Culture
OKR Consulting and Management
Together, these form the company ethos — purpose and direction for every aspect of the business.
