Resources
You can find our complete list of Blog Articles below.
Brand Articles
What is Brand? Secrets Revealed
Introduction What is Brand? “Brand is not a logo”, says Marty Neumeier in his popular brand book “Brand Gap”. He implies that a Logo is often perceived as "the Brand". It’s not. Furthermore, Website Design, Colors, and other aesthetics are also not the Brand. So...
Top 5 misunderstandings about Brand
Brands often have trouble gaining traction. It’s often because of the top 5 misunderstandings about Brand. We clear them up here.
What is Brand Story?
What is Brand Story? It is a messaging and writing strategy used in marketing to describe products and other company subjects from a Brand perspective. Still there are misunderstandings about it.
OKR Articles
How OKRs drive ESG initiatives
Introduction How OKRs drive ESG initiatives. In Taiwan, ESG (Environmental, Social, and Governance) has been building momentum in corporate circles over the last few years. Educational efforts and Government mandates are driving ESG to establish Taiwan as one of the...
OKR Alignment is about Direction, Teamwork and Momentum
Introduction OKR Alignment is about Direction, Teamwork and Momentum. Running a business is tough. As a company grows, teams, projects and priorities can get lost in the complexities of operating a business. The path forward can feel more like survival than strategy....
OKR is Aspiration, Inspiration and Achievement
Introduction OKR is Aspiration, Inspiration and Achievement. Established tech companies in Taiwan are often caught in a vicious cycle of product development, trying to keep up with changing trends and fast-moving, agile competition. CEOs do their best to move the ship...
OKR and the Mission Statement
Introduction OKR and the Mission Statement are important aspects that give perspective and clarity for an organization. When a company grows to 10, 20,30 people or more, it becomes incrementally difficult for the CEO to keep track of what everyone is working on. ...
How to implement OKRs
Introduction How to implement and deploy OKRs. OKRs or Objectives and Key Results are a transformational Management Framework, that requires education, training and coaching. There are general guidelines to implement OKRs in an organization. In this article we cover...
Digital Marketing Articles
What is Digital Marketing?
Introduction. What is Digital Marketing? It is a modern-day marketing strategy that leverages the vast resources of the online ecosystem on the internet to boost your brand and enhance marketing efficiency and effectiveness. Before we begin, let's take a look at...
OKR Training Classes in Taiwan
C2believe provides OKR training with classtime, exercises, and coaching.
On Site or Off Site | English or Chinese | In Taiwan (or remote)
• Introduction to OKR for leadership (2 hours)
• Team OKR Class (18 hours) – Classtime, exercises and coaching
• 8-month OKR deployment (coaching and train the trainers)
Contact us about your OKR training needs here
What is OKR?
OKR or Objectives and Key Results is a goal-oriented management framework developed at Intel and adapted by Google, Microsoft, Apple, LinkedIn and others.
Management is one of the foundational aspects of business, and OKRs help companies to refocus management culture through goal-oriented strategies that realign departments and staff to achieve important company goals and aspirations.
Read more about this power here, "What is OKR?".