Storytelling in business – Uniting people through narrative.

Listen and follow https://c2b-dev.in/wp-content/uploads/2025/08/autio-what-is-storytelling-eng-v2.mp3 Introduction Recently, we’ve noticed business circles increasingly using the term “storytelling”. It’s more commonly used in marketing circles but we now...

Why Companies Struggle with OKR Implementation.

Listen and follow https://c2b-dev.in/wp-content/uploads/2025/07/autio-co-struggle-okr-impl-eng-v3.mp3 Introduction Why companies struggle with OKR implementation. I’ve been hearing around the web that some companies are having problems implementing OKRs, sometimes...

It’s OK(R) to dream big! Aspirational OKRs

Listen and follow https://c2b-dev.in/wp-content/uploads/2025/07/audio-its-okr-to-dream-big-eng-v2.mp3 Introduction We recently wrote an introductory post “OKR is Aspiration, Inspiration and Achievement”.  In this article we take a more detailed look at Aspirational...

What is Brand? Secrets Revealed II

Listen and follow https://c2b-dev.in/wp-content/uploads/2025/07/audio-brand-secrets-II-eng-v3.mp3 Introduction What is Brand, Secrets Revealed, part II – Brand Connections. In Part I, we pulled back the curtain on the mystery of branding, revealing that it’s not...