OKR Coach is essential for successful implementation.

🎧⠀Listen and follow https://c2b-dev.in/wp-content/uploads/2025/08/audio-OKR-coach-essential-eng-v6.mp3 Introduction Some companies struggle mightily to implement OKRs – and it’s no suprise.  An OKR Coach is essential for a smooth transition and successful...

Storytelling in business – Uniting people through narrative.

Listen and follow https://c2b-dev.in/wp-content/uploads/2026/04/audio-what-is-storytelling-eng-v6.mp3 Introduction One of the most difficult aspects of business is, how do you get customers, employees, shareholders to rally around your product and services, your...

Why Companies Struggle with OKR Implementation.

🎧⠀Listen and follow https://c2b-dev.in/wp-content/uploads/2025/07/autio-co-struggle-okr-impl-eng-v6.mp3 Introduction Why companies struggle with OKR implementation. I’ve been hearing around the web that some companies are having problems implementing OKRs, sometimes...

It’s OK(R) to dream big! Aspirational OKRs

Listen and follow https://c2b-dev.in/wp-content/uploads/2025/07/audio-its-okr-to-dream-big-eng-v2.mp3 Introduction We recently wrote an introductory post “OKR is Aspiration, Inspiration and Achievement”.  In this article we take a more detailed look at Aspirational...

What is a Brand? Secrets of Branding II

Table of contents Building a Great Brand 7 Pillars of Building a Brand 1.Start with Mission Statement – The Soul of a Brand 2.Eliminate Negative Experiences – Touchpoints 3.Build products and establish touchpoints that support your mission. 4.Practice Consistency -...