Listen and follow https://c2b-dev.in/wp-content/uploads/2025/04/Audio-what-is-brand-eng-v3.mp3 Introduction What is Brand? “Brand is not a logo”, says Marty Neumeier in his popular brand book “Brand Gap”. He implies that a Logo is often perceived as “the...
Listen and follow https://c2b-dev.in/wp-content/uploads/2025/03/Audio-5-misunderstandings-brand-eng-v3.mp3 Why is it so difficult for a Brand to gain traction in the market? Even after over 20 years in Taiwan, the magic of branding remains elusive. Tech companies may...
Listen and follow https://c2b-dev.in/wp-content/uploads/2025/04/What-is-Brand-story-v5-eng.mp3 Introduction What is a Brand Story? It is a messaging or writing strategy used by marketers to describe products and other company subjects from the Brand perspective. It...
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