Resources
You can find our complete list of Blog Articles below.
Brand Articles
Storytelling in business – Uniting people through narrative.
Introduction Recently, we’ve noticed business circles increasingly using the term "storytelling". It’s more commonly used in marketing circles but we now find it in strategic planning and even product development. But why do we use storytelling to help us in these...
What is Brand? Secrets Revealed II
IntroductionWhat is Brand, Secrets Revealed, part II - Brand Connections. In Part I, we pulled back the curtain on the mystery of branding, revealing that it’s not your logo, color scheme, or website design. A brand lives in the customer's subconscious as...
What is Brand? Secrets Revealed
Introduction What is Brand? “Brand is not a logo”, says Marty Neumeier in his popular brand book “Brand Gap”. He implies that a Logo is often perceived as "the Brand". It’s not. Furthermore, Website Design, Colors, and other aesthetics are also not the Brand. So...
Top 5 misunderstandings about Brand
Brands often have trouble gaining traction. It’s often because of the top 5 misunderstandings about Brand. We clear them up here.
What is Brand Story?
What is Brand Story? It is a messaging and writing strategy used in marketing to describe products and other company subjects from a Brand perspective. Still there are misunderstandings about it.
OKR Articles
CEOs who model OKRs can drive implementation.
Introduction CEOs who model OKRs can drive implementation. We often hear staff say OKRs feel like just another top-down directive. Objectives seem impractical, key results go unmet, and some even game the system or dismiss the process entirely. Why does this happen?...
What is good OKR software? Top 6 features for Profit.co
Introduction OKRs, Objectives and Key Results, interweave strategy, execution, and measurement. But many organizations struggle to keep those threads aligned and OKR administration becomes a burden. That’s why choosing purpose-built OKR software is critical for any...
OKR is a Flexible Framework for Any Industry
Introduction: OKR is a flexible framework for any industry. OKRs, Objectives and Key Results, have long been an essential tool for tech giants like Intel, Google, Apple, and Microsoft. But what about other industries? Can OKRs also be a game-changer for governments,...
Hybrid OKRs : Let OKRs Adapt to You
Introduction: Hybrid OKRs : Let OKRs Adapt to You Implementing OKRs into Traditional Tech Companies Goal-oriented frameworks like OKR can offer many management advantages for tech companies in Taiwan. However, most of these companies follow a top-down management style...
OKR Coach is essential for successful implementation.
Introduction An OKR Coach is essential for successful implementation. OKRs or Objectives and Key Results is a powerful goal-oriented framework and companies have used it to turn around their businesses – that said, you can’t expect it to be a plug and play tool. Even...
Digital Marketing Articles
What is Digital Marketing?
Introduction. What is Digital Marketing? It is a modern-day marketing strategy that leverages the vast resources of the online ecosystem on the internet to boost your brand and enhance marketing efficiency and effectiveness. Before we begin, let's take a look at...
OKR Training Classes in Taiwan
C2believe provides OKR training with classtime, exercises, and coaching.
On Site or Off Site | English or Chinese | In Taiwan (or remote)
• Introduction to OKR for leadership (2 hours)
• Team OKR Class (18 hours) – Classtime, exercises and coaching
• 8-month OKR deployment (coaching and train the trainers)
Contact us about your OKR training needs here
What is OKR?
OKR or Objectives and Key Results is a goal-oriented management framework developed at Intel and adapted by Google, Microsoft, Apple, LinkedIn and others.
Management is one of the foundational aspects of business, and OKRs help companies to refocus management culture through goal-oriented strategies that realign departments and staff to achieve important company goals and aspirations.
Read more about this power here, "What is OKR?".