Resources
You can find our complete list of Blog Articles below.
Brand Articles
What is Brand? Secrets Revealed
Introduction What is Brand? “Brand is not a logo”, says Marty Neumeier in his popular brand book “Brand Gap”. He implies that a Logo is often perceived as "the Brand". It’s not. Furthermore, Website Design, Colors, and other aesthetics are also not the Brand. So...
Top 5 misunderstandings about Brand
Brands often have trouble gaining traction. It’s often because of the top 5 misunderstandings about Brand. We clear them up here.
What is Brand Story?
What is Brand Story? It is a messaging and writing strategy used in marketing to describe products and other company subjects from a Brand perspective. Still there are misunderstandings about it.
OKR Articles
OKR is an Agile Management Framework
Introduction OKR is an Agile Management Framework. Is your management driving progress, or just reacting to problems? Reactive management is all too commonplace in Taiwan Tech companies, resulting in many challenges, which hamper progress and create disharmony among...
OKR builds Company Culture
Introduction Is company culture important? If you think it is, this article addresses how OKR builds Company Culture. In Taiwan, most Tech Companies don’t spend a lot of time considering culture, outside of the Annual Party, Free Snacks, or Pizza days. Because of a...
How to write OKRs
Introduction How to write OKRs. One of the most critical steps to learning OKRs is how to write appropriate Objectives and Key Results. At first, the concepts may seem easy, but there are nuances that you need to consider before moving forward with OKRs. New to OKRs?...
OKR vs Departmental Conflict
Introduction OKRs vs departmental conflict. Here in Taiwan, we often encounter companies dealing with cross departmental conflict, clashing about responsibilities of work, or finger-pointing when problems occur. It’s a very uncomfortable, simmering problem in...
Are OKRs for top levels of management only?
Introduction After reading the books “Measure what Matters” by John Doerr, and “Objectives and Key Results” by Niven & LaMorte, it was encouraging to see such a company-wide, culture-changing management methodology on our horizon. But after some time, the buzz...
Digital Marketing Articles
What is Digital Marketing?
Introduction. What is Digital Marketing? It is a modern-day marketing strategy that leverages the vast resources of the online ecosystem on the internet to boost your brand and enhance marketing efficiency and effectiveness. Before we begin, let's take a look at...